Want to start a project?
Let's bring your vision to life - start here.
Overview
Araiya Hotels & Resorts is known for its exquisite offerings and commitment to providing a luxurious experience, particularly at its flagship property, Araiya Palampur, located in Himachal Pradesh. This stunning hotel, surrounded by the majestic mountains, offers guests a unique blend of contemporary luxury and traditional hospitality, making it a prime destination for both leisure and business travelers.
Challanges
-
While Araiya Palampur was well-known as a holiday destination within the Northern India circuit, it relied heavily on promotion through travel agencies.
-
The brand recognition of Araiya, and of Palampur as a location, was not as strong as that of other popular destinations such as Manali, Shimla, Mussoorie, and Dharamshala.
-
The visual representation of the brand was subpar, leading to poor engagement on its social media channels.
-
Additionally, the hotel struggled to establish a strong recall value among its existing client base.
-
To tackle the first challenge, we deployed comprehensive SEO strategies aimed at enhancing the brand's web ranking through extensive keyword research, engaging blog content, detailed hygiene checks, and UI/UX enhancements, all while considering the competitive landscape.
-
To address the issue of visual representation, we implemented a week-long shooting plan that included pre-approved scripts, storytelling for reels, compelling images, and breathtaking drone shots to showcase both the beauty of the hotel and the scenic region of Palampur.
-
To improve engagement, we executed thorough performance marketing strategies that encompassed lead generation, engagement, and reach through META and Google advertising.
-
To enhance recall value, we initiated a postcard giveaway for guests upon check-out. These postcards featured images and personalized messages thanking them for choosing Araiya Palampur, presented in a Polaroid format. Additionally, we launched quarterly email campaigns to the existing database, hyperlinked for easy access to reservations, calls, or future bookings.
-
Within the first quarter of our SEO efforts, the hotel’s page ranking improved from page 3 to page 1, while the website's bounce rate decreased from 59% to 23%.
-
The compelling visuals shared on their social media platforms resulted in a steady month-on-month increase in engagement and follower base, growing by 10%.
-
Google Ads for lead generation and search efforts led to Araiya Palampur being fully booked during the peak months of June and July 2024.
-
The Polaroid postcard giveaway contributed to an increase in positive Google reviews and improved the hotel’s TripAdvisor ranking.
-
The conversion rate from the initial email campaign to year-end rose from 1% to 3%. Ongoing Initiatives For 2025, we propose activating LinkedIn marketing to strengthen the brand presence of Araiya Palampur.
-
In addition to ongoing SEO efforts with 20 top-ranking keywords, we will position the hotel as a yoga and wellness retreat, as well as a destination for intimate weddings.
-
The 2025 marketing plan includes promoting the brand through digital and PR efforts to secure additional signings and increase locations throughout the country
↑