BaaMee

Overview

At Happy Us Entertainment, we take immense pride in partnering with visionary brands that set benchmarks in their industries. One such exceptional client is Baamee All Day Eatery and Bar, a culinary landmark nestled in Andheri West, Mumbai. Serving an innovative menu of global progressive cuisine in a retro Hollywood-inspired setting, Baamee has quickly become a favorite for food and drink enthusiasts. Their journey to excellence was crowned with the prestigious Iconic Global Progressive Food Award at the Times Food and Nightlife Awards 2024, a testament to their commitment to redefining the dining experience. Our association with Baamee began during its inception, even before its doors opened to the public. From the early stages of construction, we've worked closely with the team to bring their vision to life, ensuring a seamless pre-opening journey and a strong foundation for success. We're honored to be part of Baamee's incredible story, contributing to its growth as a shining star in Mumbai's vibrant dining scene.

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HERE'S HOW WE CONTRIBUTED IN THE PRE OPENING STAGE :

  • ⁠Branding:

    Developed a cohesive and impactful brand identity that reflects Baamee's unique personality.

  • ⁠Signage & Packaging Design:

    Designed their iconic main signboard and takeaway packaging, including pizza, burger, sushi boxes, and cup sleeves.

  • ⁠Stationery Design:

    Created professional visiting cards for owners and employees, along with custom letterheads and other stationery essentials.

  • ⁠Digital Presence:

    Established Baamee's digital footprint by crafting their social media concept, look, and feel. We introduced the brand to platforms with creative campaigns, ensuring an engaging and visually striking presence.

Challanges

  1. ⁠Standing Out in a Competitive Market:

    Located in Andheri West, a hub for diverse dining options, it was crucial to make Baamee stand out amidst stiff competition in the global cuisine segment.

  2. ⁠Theme-Aligned Artwork:

    During the construction phase, Baamee needed unique and original pictures for a prominent photo wall consisting of 8 large frames. These artworks had to seamlessly align with their retro Hollywood theme while being distinctive and memorable.

  3. ⁠Collaborating with the Interior Designer:

    Ensuring the designs complemented the restaurant's interior aesthetics required constant coordination with their interior designer for feedback and alignment.

Solution

  1. ⁠Strategic Branding & Differentiation:

    We crafted a distinctive brand identity and social media strategy, highlighting Baamee's progressive cuisine and retro Hollywood vibe to set it apart in the crowded market.

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  2. Innovative Artwork Creation:

    Our graphic designers, through extensive research and creative exploration, leveraged AI tools to generate captivating, retro-inspired artworks. Each piece was original, visually striking, and perfectly matched Baamee's theme—ensuring it became a unique talking point for guests.

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  3. Seamless Collaboration:

    We worked closely with the interior designer to ensure the photo frames added charm to the overall ambiance, blending creativity with functionality. This blend of innovation and collaboration helped us overcome challenges and create a one-of-a-kind dining space that captures Baamee's essence.

  4. Showcasing Excellence through Photography:

    Our professional photography emphasized not just the stunning retro-Hollywood ambiance and vibrant dishes but also Baamee's exceptional service. By capturing moments of warmth, attention to detail, and the dedication of our team, we brought Baamee's commitment to creating memorable dining experiences to life. These images highlighted the seamless blend of great food and unparalleled service, making them an essential part of Baamee's story and a powerful tool for building a loyal customer base.

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  5. Targeted Advertising Campaigns:

    To amplify Baamee's visibility and reach, we ran strategic Meta and Google Ads campaigns tailored to their audience. With a monthly ad spend of ₹60,000 since their opening, these campaigns delivered impressive results, generating [insert X amount] impressions and [insert Y amount] reach. Each campaign was designed to drive awareness, attract diners, and boost engagement, contributing significantly to Baamee's growth trajectory. The accompanying growth graph illustrates the impact of our targeted efforts, showcasing a steady increase in their online presence and customer engagement.

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