Digital Marketing Agency

Strategy is the plan that details where you are today, where you want to be in 6-12 months, and the best path to get you there, without skimping on quality.A website is a brand touchpoint, a business tool, and a place to drive critical conversions. A great website can be an engine of business growth. A poor site can inflict damage on your brand.

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Once we’ve got some great runs on the board and we have right management in place, then we can turn our attention to how we grow your business long term, with the right strategy.

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Our Road Map will help establish the path to revenue growth by conducting a thorough audit of your current strategy, sales & marketing assets. We provide recommendations on short and long-term growth. We start by ensuring we have the right tracking, measurement, reporting and analysis in place across both marketing and sales, so that we have the right information to make decisions.

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• Where are we today: Audit and analysis of what’s working well, what’s not working and what are the quick wins

• Where are we heading: Identifying targets, objectives and direction

• Who: Who are your target audiences and how do we get to know them better?

• Value: What is the value proposition you generate, how well is it communicated and how do we provide more and more value?

• Customer Journey: How are we going to communicate with each target audience at every possible touchpoint, and how do we add value each time?

• Prioritisation and resources: How are we going to get the quickest and biggest bang for our buck?

• Plan of attack: Tactical plan for the next 3-6 months to reach the targets and objectives.