Challanges

• Brand Presence:

  Brand Presence: Despite expanding to ten locations, Harsha & Rakesh Salon & Academy struggles to achieve a brand presence that rivals established competitors.

• Internal Branding:

  While the salons have stunning decor, internal branding lacks consistency, which is crucial for enhancing overall brand image.

• Standardized Communication:

  The rapid expansion has created challenges in maintaining standardized communication regarding deals, offers, and policies across all outlets.

• User-Generated Content:

  Being in the service industry, the salon has difficulty generating user-generated content, which is vital for building brand awareness and engagement.

• Lead Generation:

  With an expanded service offering that includes dermatology and laser hair reduction, generating leads and raising awareness for these new services is challenging, especially given the strong competition from medical professionals.

• Need for Brand Partnership:

  More than just a digital marketing agency, Harsha & Rakesh Salon & Academy sought brand partners to elevate their brand presence.

Solutions

Website Audit and SEO:

We conducted a comprehensive website audit, revealing critical areas for improvement. This included implementing basic SEO practices, updating content across over 50 webpages, optimizing keywords, enhancing user interface, and identifying effective backlinks for off-page SEO. Strategies were tailored according to competitor analysis and budget allocations for SEO.

High-Quality Imagery for Internal Branding:

To match the salons' impressive interiors, we transitioned from stock imagery to professionally shot visuals specifically curated for Harsha & Rakesh, supporting a cohesive internal branding strategy.









Internal Communication Handbook:

We streamlined internal communication by creating a detailed handbook that outlined deals, offers, and policies, ensuring consistent information delivery across all outlets.

Influencer Marketing Strategy:

To increase user-generated content, we engaged in extensive influencer marketing campaigns, averaging two collaborations per week. Content was directed and produced by our in-house photography and videography team, maintaining brand standards and visual representation.

Google Ads Campaign for Lead Generation:

To boost awareness and lead generation for the new services, we launched an extensive Google Ads campaign paired with strategically designed landing pages to maximize conversions.



Brand Partnership and Consultancy:

Beyond traditional digital marketing, we positioned ourselves as brand consultants, offering monthly strategies focused on improving sales, attracting new customers, streamlining offerings, and partnering with hair and skincare brands for influencer activities.









Results

Improved SEO Performance:

Within just 45 days, ongoing SEO efforts elevated their Google Images ranking from the third to the second page, significantly enhancing visibility.

Positive Customer Feedback:

Enhanced internal branding led to increased positive reviews from regular customers, driving additional referrals and expanding the client base.

Consistent Client Communication:

Standardizing internal communication ensured that customers received uniform information about deals, promotions, and policies across all salon outlets.

Growth in User-Generated Content:

Increased user-generated content contributed to a steady growth in social media followers and a significant rise in positive Google reviews. On average, salons now receive over ten 5-star reviews daily, bolstered by regular engagement with staff to encourage client feedback.

Lead Conversion Improvement:

Assigning a dedicated team member to follow up with salon staff regarding lead quality resulted in a 4% increase in conversion rates within two months.

New Membership Programs:

The strategies implemented led to the successful launch of a men's membership program and a noticeable increase in new client memberships overall.

Conclusion

Through strategic digital marketing and targeted brand consultancy, Harsha & Rakesh Salon & Academy has effectively addressed its challenges and achieved significant milestones in brand presence, customer engagement, and lead generation, setting the foundation for continued growth and success in the future.