Ikshana

Challanges

• Rebranding a Historic Institution

  Ikshana Resort began its journey as Kohinoor School of Hotel Management, a well-regarded institution. Transitioning from a school to a premium hospitality brand required a complete reinvention, preserving its legacy while aligning with its new identity.

• Capturing the Calm of Khandala

  In a region characterized by serene valleys and cool breezes, the challenge was to create a brand that mirrored the natural tranquility and stood apart in a market saturated with conventional offerings.

• Seamless Integration of Architecture and Branding

  As the property took shape, aligning architectural and interior design elements with the brand vision required a deep collaboration with architects, designers, and the management team.

Solution

• Crafting a Brand Identity

  Designed a logo that embodied Ikshana's ethos of calm luxury, drawing inspiration from Khandala's breezy valleys. The free-flowing, elegant fonts mirrored the resort's serene yet sophisticated ambiance. Developed comprehensive brand guidelines, including color palettes, font choices, brand story, and tonality, to maintain consistency across all touchpoints.

• Collaborating on Interior Branding

  Partnered with architects and interior designers to ideate internal signage, uniform designs, and in-room amenities, ensuring a cohesive brand experience. Paid attention to details, aligning design elements like signage placements and aesthetic choices with the overall theme of tranquility.

Immersive Visuals

Immersive Visuals and Storytelling

Conducted a high-quality photoshoot featuring wide-angle and architectural shots, complemented by drone photography that captured the serene beauty of the valley and the resort's elegance. Produced videos showcasing the resort's allure, crafting a compelling visual narrative.

Social Media

Highlighted key features and amenities to position the resort as a luxurious getaway in Khandala.