Happy Us Entertainment

Overview

Minimax Fire Extinguishers, a proud Gunnebo brand, has been a trailblazer in the Indian fire safety market since its inception in 1903. With over a century of experience, Minimax has established itself as a trusted partner, offering innovative and reliable fire safety solutions.

At Happy Us Entertainment, we are honored to collaborate with Minimax, supporting their efforts to secure lives, assets, and businesses. Through our expertise, we highlight their legacy of trust, innovation, and dedication to creating a safer future across India and overseas.

Challanges

⁠Lack of Strategic Social Media Content:

Social media pages were limited to wish-based creatives, with minimal focus on product details, brand identity, or engaging content.
Gap in Product Understanding:

Previous digital marketing efforts were marred by technical inaccuracies due to a lack of understanding of Minimax's products and applications.
Missed Business Opportunities Through Digital Channels:

Despite being active on digital platforms, Minimax did not generate business inquiries or leads from its online presence.
Underutilized Performance Marketing:

There was no focused effort to use Meta and Google ads for lead generation, resulting in missed opportunities within available budgets.
Low Website Traffic and SEO Deficiency:

The website lacked effective SEO strategies, leading to limited organic search visibility and traffic.
Minimal Viewer Engagement:

Little effort was made to include engaging content formats such as product demos, FAQs, trivia, or campaigns to create awareness and connect with the audience. being active on digital platforms, Minimax did not generate business inquiries or leads from its online presence.
Failure to Establish Brand Authority:

The social media and online presence did not reflect Minimax's legacy, expertise, or commitment to fire safety, failing to position it as an industry leader.

Solution

Revamped Social Media Strategy:

Created a content calendar with a mix of product details, brand highlights, trivia, FAQs, and visually engaging posts to enhance Minimax's online presence.
Technical Content Accuracy:

Conducted in-depth research to understand the products and their applications, ensuring all content was accurate and technically sound.
Performance Marketing Campaigns:

Ran targeted Meta and Google ads within given budgets, focusing on lead generation and conversions.
Search Engine Optimization (SEO):

Optimized the website to improve visibility, attract organic traffic, and boost search rankings.
Engaging Content Formats:

Designed campaigns and posts around interactive content, including trivia, safety tips, and detailed product showcases to improve engagement.
Lead Generation via Digital Channels:

Strategized and implemented effective digital campaigns that successfully drove inquiries and leads through social media and Google.
Positioning as an Industry Leader:

Highlighted Minimax's legacy, innovation, and expertise through thought-leadership content, establishing it as a trusted authority in fire safety. These strategies combined to enhance Minimax's digital presence, drive meaningful engagement, and generate business inquiries effectively.