Running a business isn't easy, especially if you're a small business owner. more often than not, you're either a one-man army or a small team working towards a goal.
With the internet, it is becoming easier for all companies, big or small to sell to a larger audience. Social media platform like Facebook and Instagram have now become a selling platform for businesses. In Oct 2016, Facebook launched the Facebook Marketplace option to make peer to peer shopping easier.
A study showed that there is a 31.6% increase in active social media users annually. This clearly shows the large opportunity businesses hold to sell over social media platforms. Even if you're not selling, being present in the social media space makes your brand more visible.
Growing on social media might seem a little overwhelming at times, especially if you've just started, but with a few points kept in mind, it becomes a piece of cake!
Let us walk you through the most important points you need to keep in mind if you have just started using social media for your brand
1) Post regularly
Consistency goes a long way when it comes to social media marketing.
Staying fresh in your audience's memory will increase your chances of sales since your brand will be the first that comes to their mind owing to the regularity and brand recall value you've created.
Maintaining the right balance when you're posting is also essential because too little and customers won't remember you and too much, the customers will feel you're spamming them.
An ideal number to follow would be 3-6 times a week.
2) Set the same brand tone for all platforms
Keeping a standard and uniform brand tone for all your platform is essential to portray an identity in the minds of the customer. All your brands content needs to use the same kind of language and tone when you talk about your product/service.
A few changes can be made according to a platform you will be posting it on depending on the audience but the main tone should remain the same throughout.
3) Plan ahead
A good social media plan reaps benefits in the long run. Having a calendar planned out in advance helps you have a clear idea of how your page will look like.
It also gives you a lot of time to analyse the kind of content that is working for your brand. You can check the insights to know how your plan worked out for a particular period. It saves time as well during the month for you to focus on other things in your business.
Ideally, you should plan 15 days to a month in advance since trends keep changing pretty quickly and you need to stay relevant at all times for your customer to be engaged with your brand and page.
Quick Tip: When you plan, leave a little wiggle room for any last-minute posts that you might have to make.
4) Use a set template
We've talked about uniformity for the brand tone but it should be maintained for the visuals as well! Use a set template for all the posts of one kind or play around with colours while keeping the template the same.
Your feed looks a lot more organised if you use a similar kind of template.
There are a lot of websites that offer free templates online for your social media pages, the one we love the most is Canva.
5) Post customer reviews
Statistics show that 92% of customers use reviews to make a purchase decision. Especially if it's a new brand they would want to look at people who have previously purchased the product and how they liked it.
If you already have a great product, half your job is done. You could keep sharing those reviews on your social media platforms to build trust amongst the potential customers. Reviews could be in any format, textual or visual.
6) Know your target audience and post accordingly
Knowing your target audience is crucial when you're marketing but more so when you're marketing on social media. Why so, you ask? Because most platforms give you the freedom to target exactly the kind of audience who would be your customers.
If you're a women's fashion brand, it would be a waste of resources if you're advertising to young men.
Post content that would appeal to your target audience. If you're selling to GenZ/Millenials, your content needs to be trendy! if you're selling a luxury product, your target would be the high-income group and language would be formal.
That being said, analyse your customer data extensively, that'll help in recognising your target audience better.
These 6 tips are great starting points to keep in mind. While you implement these, don't expect overnight results. Stay patient and watch your social media platforms and sales grow.
If this is still confusing for you and you want someone experienced to handle your social media pages, we at Happy Us Entertainment are a team of experienced social media marketers who have worked with several brands and helped their business and social media platforms grow. Contact us today to know how we can help your business!
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