Challanges

• Lack of Brand Recognition:

  Despite their long-standing presence, Wadbros's brand recognition is significantly lower than that of its competitors.

• Multiple Domains:

  The company's traditional operations have resulted in multiple domain names, negatively impacting their visibility and search engine optimization (SEO) efforts.

• Inconsistent Branding:

  Each location presents the Wadbros brand differently, using various colors and fonts, leading to a disjointed brand identity.

• B2B Outreach Difficulties:

  As a B2B entity, Wadbros struggles to effectively reach potential dealerships, architects, and key personnel.

• Exhibition Presence:

  Although they participate in recognized exhibitions across India, their booth presence has not created a strong impact.

Solutions

Modern Website Development:

Redesigned a user-friendly website that caters to both rural dealers and modern architects, enhancing brand engagement.



Domain Consolidation:

Streamlined the company’s multiple domains to improve SEO performance and boost online visibility.

Standardized Branding Materials:

Developed a cohesive packaging design and brochure, ensuring consistent branding across all locations.

Strategic Lead Generation Campaign:

Planned and executed a targeted lead generation campaign, collaborating with relevant YouTube influencers during exhibitions.

Results

Optimized Website:

Launched a new, fully-optimized website showcasing over 100 products in a modern format to effectively compete with industry rivals.

Improved Domain Authority:

Redirected multiple domains to the parent website, improving visibility and domain authority significantly.

Enhanced SEO Performance:

Conducted an extensive SEO audit and implemented strategies that positioned www.wadbros.com at the top of search results for brand-specific keywords.

Effective Google Ads Campaign:

Executed detailed research for Google Ads, generating three conversions for every Rs. 1,000 spent on advertising.

Consistent Brand Brochure:

Designed a standardized brochure now utilized by all dealers and local offices across India, alongside uniform seasonal greetings that reflect the brand identity.

Revamped Exhibition Booths:

Redesigned exhibition stalls according to modern trends, adhering to brand guidelines for colors and fonts.

Impactful Exhibition Results:

The latest exhibition in December 2024 saw significant success, with the engagement of three top-performing YouTubers, leading to a spike in social media followers from 200 to 1,300 within three days.

Increased Inquiries:

Content uploaded on YouTube now generates a minimum of 30 potential inquiries daily via phone calls.